Competetion
Polo Ralph Lauren has been a successful company for more than 40 years. Their increasing stock price and revenue shows that they are a successful company. It also shows that they can compete with many other organizations through out the many years. When researching the competition, I was able to find the main competitors with Polo. The top three competitors against Ralph Lauren are Fifth and Pacific Companies, PVH Corp, and the Jones Group (Yahoo Finance). Below is very helpful figure that explains the financial information of Polo compared to its competitors.
As you all know, Polo is a leader in its four industries that it is in. They have been doing this for many years. The acquisition of different organizations and companies had allowed them to won many more profitable brands. Some of them are Polo by Ralph Lauren, Ralph Lauren Purple Label, Ralph Lauren
Collection, Black Label, Blue Label, Lauren by Ralph Lauren, RRL, RLX,
Ralph Lauren Childrenswear, Denim & Supply Ralph Lauren, Chaps and
Club Monaco (Investor relations Ralph Lauren). Ralph Lauren's competitive advantage is comprised of many strong aspects. They are as followed, concentrating in inspiration and design; efficient product development; product merchandising; supply chain and logistics; advertising and marketing; and positive in-store customer experiences. It's competitive advantage has helped position Polo Ralph Lauren globally. According to Forbes.com, Ralph Lauren owns the worlds 86th most valuable brand and 636th in market value.
Segmentation
Through its three divisions Polo makes a large amount of revenue annually. Above shows information on the segmentation of Polo. It works in three segments, Wholesale, Retail, and Licensing.