SWOT Analysis
Above there is a SWOT analysis of Polo Ralph Lauren. This was taken from the Oregon University Investment group. The strengths are very understandable for myself, as an existing customer. Their four main and diversified product offerings are extremely beneficial and necessary to their competitive advantage. It is risky having 36% of their wholesale revenue be from only two customers, but with those customers continuing their business with Polo there can be many more and better opportunities for Ralph Lauren. If other companies see how successful Polo and the companies they are partnering with, the other companies will give Polo a better opportunity by attempting to partner with them. Polo's global position is also creating great opportunities with different and developing countries. With many opportunities, the possibility for threats increases. One threat they state is high levels of unemployment. The stock price chart shown on the Financial statement page shows the recession negatively affecting the stock price. This is great example of a threat due to global macroeconomic conditions and high levels of consumer debt.